Development of ethnographically based technological solutions
The purpose of ethnography is not only to under-stand the social worlds and their cultural specifics, but also to develop technological solutions that enable the transformation of human practices. The article focuses on the development of such solutions which are based on ethnographic findings. It presents the development of a smartphone application for pro-moting sustainable mobility and compares the app with other technological solutions designed with similar approaches. The article also presents the options for involving people who will be using the solutions in the development processes and de-scribes how a move from the expert-oriented to the people-cen-tered development can be made.
